Training Your Home-based Business Traffic Consultants' Resource Centre - We put the "K" in KWALITY
Why You Need To Use Landing Pages To Promote Your Home Based Business
Without an effective landing page for each and every ad campaign you undertake, you're wasting money and losing customers for your home-based business
The ad attracts the prospect's interest, but landing pages are supposed to pick up where the ad leaves off and lead the prospect to complete the transaction.
That is why discovering the viral benefit of ViralClassAdsandTsunami Gold will get,better conversion rates off of your Landing Pages. ViralClassAds is a classified directory that will keep your online homebased business in front of thousands of hungry eyes. Tsunami Gold is a payperclick teacher and a directory you pay for with earned credits.
Both have large proactive memberships that will attract hungry buyers if used consistently.
The sales copy and/or squeeze pages you design to go with these ads will reside on YOUR web site for the best results. Both of these items should make up part of your promotional campaign as well as lead capture pages and blog entries.
Any link you use for promotional work should begin with your own domain name if you wish to appear real in the eyes of your prospective customers. Credibility and trust are hard earned so treat them with the highest order of respect.
How to Develop a Landing Page that Closes the Sale
Develop ads that will take the viewer to your landing pages or web copy or squeeze pages to take the desired action you request of them. The best ads point to sales pages or squeeze pages that require a name and addy to get more information or give away a relevant gift.
You do want to capture the email addy and name of your visitor as there is no guarantee they will take your desired action.
ALL web copy should do or you should do the following:
- Keep Your Goal Clear
- Simplify, Simplify - keep it easy to understand and do
- tell a good story - Psychological Factors
- enhance Desire
- Creating a Rationale- content focus
- Making the Offer Compelling = gotta have what you offer
- Building Trust - watch the hyped promises
- Don't Forget Your "Call to Action"
- Track Your Precise Conversion Rate -- and Improve It
- Employ A/B Split-Testing
- Study Other Effective Landing Pages
The hours it will take to perfect your ads, landing pages, squeeze pages or sales copy will be well worth the effort if you consider that work an investment in your success.
Fran Klasinski
SEO Basics
